Starring a couple of members of boy-band-of-the-moment Arashi…
Nintendo has been using and re-using the celebs-on-a-sofa-in-a-screen-full-of-white-space TV ad concept for so long now that it’s like The Zelda Rap* never happened. At least these chaps are clearly having fun playing Super Mario Galaxy 2, and aren’t just deliriously happy because they each got a 1,000 million yen bonus for 20 minutes’ work…
*NCL’s marketing team were once capable of this:
Satoru Iwata Video Interview - the late Nintendo president spoke with Kikizo in 2004 as 'Nintendo Revolution' loomed.
Kaz Hirai Video Interview - the first of Kikizo's interviews with the man who went on to become global head of Sony.
Ed Fries Video Interview - one of Xbox's founders discusses an epic journey from Excel to Xbox.
Yu Suzuki, the Kikizo Interview - we spend time with one of gaming's most revered creators.
Tetris - The Making of an Icon: Alexey Pajitnov and Henk Rogers reveal the fascinating story behind Tetris
Rare founders, Chris and Tim Stamper - their only interview? Genuinely 'rare' sit down with founders of the legendary studio.
The History of First-Person Shooters - a retrospective, from Maze War to Modern Warfare